Watch Our Video Recap of Content Marketing World 2014 Read Our Recap of Content Marketing World 2014: For various reasons, some people hate the phrase “content marketing.” To me, after attending the 4th annual Content Marketing World, it is clear that content marketing is just marketing. And always has been. So let’s drop the word content and […]
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Telling Your Story: The Importance of Media Training CNN. (8-17-2011). You’ve carefully crafted your message and now you’re ready to spread the word. Now what? Unfortunately, the ‘now what’ can be a purgatory for many companies, nonprofit organizations, and public figures’ messages. After identifying what you want to communicate it’s time to figure out how
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The next time someone tells you, “My industry isn’t on social media,” pause and kindly say: “The last time someone told me that, I walked out of the room. But I like you guys, so I want to help you see the light.” Sadly, the last time I had this opportunity, I chickened out. Actually,
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