Are you utilizing LinkedIn to network, connect and boost your personal brand? When was the last time you updated your profile or shared a post? With 610 million users, LinkedIn is arguably the most valuable social channel for professionals and B2B marketers. It isn’t just for job seekers. In fact, 8 out of 10 LinkedIn […]
12 Ways to Optimize Your LinkedIn Profile Read More »
Influencer marketing is an exploding area of marketing and is expected to be a $10 billion industry in 2020, growing to $15 billion by 2022. Why is it so fast growing? Because influencers actually influence sales. According to Nielson, 92 percent of consumers trust influencer marketing over traditional advertising. Influencers have the authority and trust
Influencer Marketing: 12 Takeaways on This Exploding Industry Trend Read More »
When I go to marketing industry conferences these days, I get more inspired by intangibles, rather than the tangible. Give me something that will really move me or get me thinking deep thoughts. Give me something that I could do in my every day life, not just in my job. I want to meet
Be Real, Be Courageous & Lead— My Big Takeaway from #ANAB2B Read More »
“Why do I do what I do? Plain and simple answer – I want people that I know and like to be happier and more fulfilled.” It doesn’t happen every week, but several times a year I am able to take a step back and really think about what I do for a living and
Deep Thoughts: Why I Do What I Do Read More »
Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget. In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job
8 Steps to Storytelling Success Read More »
Did you ever have a lemonade stand as a kid? As it turns out, that early business experience can help you succeed in your career as a communications professional. As I learned at yesterday’s BMA Chicago luncheon with DePaul professors Ron Culp and Matt Ragas, having business acumen is one of the top criteria needed
Lemonade Stands & Business Acumen at BMA Chicago Read More »
