April 27 is National Tell a Story Day, which to us ranks above National Take Your Dog to Work Day and maybe even National Coffee Day in terms of magnitude. It’s a day to celebrate the art of storytelling and is designed to get people telling, sharing, and listening to stories. We develop and tell […]
April 27 is National “Tell a Story Day” Read More »
This week I am the Jerry Sloan Visiting Professional of Public Relations at the E.W. Scripps School of Journalism at Ohio University. What an honor – and incredibly surreal. He was my advisor and professor when I attended OU in the early 1990s. I’ve loved keeping in touch with him since and am proud to serve
Visiting Professional for the Week Read More »
If social media is constantly evolving, do social media experts really exist? Good question. Google changes its algorithm. Facebook changes its news feed. How do you adapt when the tools you use for marketing keep changing? The answer is simple: the tools don’t matter. Your foundation does. This article points out that the real
Forget Relying on Tools. Focus on Developing Your Skills Instead Read More »
Since Twitter announced that it filed for IPO in early October, the interwebs have been buzzing with excitement and curiosity. What will the final share price be? Can Twitter generate revenues and profits from its business? Hello, anyone remember Facebook’s IPO? And most importantly, what does this mean for “my” industry? With over 200
What does #Twitter’s IPO mean for marketers? Read More »
Tell Your Story founder George Rafeedie took a turn as guest blogger for Inc.Well, a Chicago how-to business blog, giving some good rebranding advice. When faced with revamping brand identity, businesses large and small will find these tips valuable. At the core, it is knowing your message and purpose – your story – that
Tell Your Story Shares Rebranding Advice with NBC Chicago’s Inc. Well Read More »
Let’s face it. Trade shows are expensive. Between renting the booth space, paying for your team’s travel expenses, creating an attractive booth, printing literature, and purchasing giveaway items, trade shows can be a major investment and eat up a large portion of your overall marketing budget. So why not maximize your spend by using public
5 Ways to Maximize Trade Shows with PR and Social Media Read More »
Another great video from Hubspot promoting the power of consistent and valuable content and how it can help grow your business. Car Seats For Cats: Teaching Nana About Inbound Marketing
Car Seats For Cats: Teaching Nana About Inbound Marketing Read More »
With the New Year right around the corner, there is no better time for reflection. While reflecting upon our success this year, it is also important to take a step back and think about some big name marketers that have succeeded in not only grabbing the public’s attention, but also telling a powerful story that
Top 5 Most Memorable and Moving Marketing Campaigns of 2012 Read More »
Our team is gearing up for back-to-back trade shows this week and happened to come across Hubspot’s timely article, “Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants.” The article reported a shocking statistic – 80% of companies don’t even follow up with leads after trade shows. How can that be?
How to Make the Most of Trade Shows & Live Events Read More »
As the New Year begins many professionals revisit their bookshelves with the intention of finally starting that popular industry-changing bestseller that was purchased with good intentions 6 months ago (you know who you are). Therefore, it’s no surprise that setting a goal to read more often is one of the most popular resolutions made this
Great Reads You May Have Missed in 2011 Read More »
