Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Profound brevity. A crucial skill in business communications, a beautiful concept, one that I personally applaud, one that I hope more of us can attain. One of my favorite sessions at #BMA14 was led by […]
Joe McCormack on Profound Brevity Read More »
Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Karen Walker, SVP of Cisco, presented on the art and science of creating emotional connections with customers this morning. As the b2b buying process continues to change, emotions are playing an integral role in the customer journey.
Emotions and the Customer Buying Process Read More »
Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Jay Baer, author of the best selling book Youtility, kicked off the last day of BMA14 with a rousing discussion about useful marketing. He defined “Youtility” as marketing that is so good, your customers would pay for it.
Marketing So Good Your Customers Would Pay For It Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Yesterday, twelve young b2b pros capped off Day 2 of BMA14 with a fantastic presentation on Gen C. If you think Gen C is just another term for Millennials, think again. Gen C, also referred to as the
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago The Second City spoof performance on marketers was a tough act to follow today but luncheon keynote speaker Gary Vaynerchuk managed to be equally entertaining to most (and perhaps offensive to some). The VaynerMedia CEO and co-founder, and notable
Watch Out, Kids! For B2B Marketers, Social Media is a Gateway Drug Read More »
Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago More and more marketers are being asked to prove the impact marketing has on both the top and bottom lines. At BMA14 today, one of the 15-minute “Firestarter” sessions addressed the challenge of transforming marketing from a cost
Taking Marketing From a Cost Center to a Revenue Center Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Social selling expert Jill Rowley rocked the #BMA14 crowd this morning and discussed how we can do a better job communicating with prospects using social media. Her presentation was excellent as she kept emphasizing, “It isn’t always about closing,
The Art of Social Selling #BMA14 Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago When I was in college, all of the advertising classes were focused on the sex appeal of consumer marketing. There wasn’t a focus on business-to-business marketing; I didn’t even know it existed. Fast forward a certain number of
Business to Business is not Boring to Boring #BMA14 Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago If there’s any company to take mobile marketing advice from, it’s Facebook. As of last month, Facebook surpassed 1 billion active users on mobile— way more than their desktop version will ever get. CMO of Facebook Gary Briggs
Mobile Marketing Lessons from Facebook at #BMA14 Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago On the eve of #BMA14, we had the opportunity to attend BMA Chapter Leader Day in Chicago as a pre-conference event. There must have been nearly 75 chapter leaders in attendance from cities across North America. Some were
You Should Be Proud of Your BMA Chapter Leaders Read More »
