I had never seen this quote before. But it’s absolutely true. Neutrality sends a powerful message, whether you like it or not. It almost seems trivial to write about something as important as this from a marketing perspective. But as a marketer, consultant and entrepreneur, I have an obligation. Truthfully, I’ve struggled articulating this for […]
For Organizations Who Care, Saying Nothing Not an Option Read More »
In this time of uncertainty revolving around COVID-19, businesses and organizations of all kinds need to keep communications in the forefront as they navigate through the next several weeks. Keep these thoughts in mind as you move forward. Be open and transparent. We are all in this together and if you want to
What’s missing from your COVID-19 business communications? Read More »
I started this post on January 3rd, but the life of George in 2020 is already hectic. Good, but hectic. So this is being published a little later than planned, but I hope valuable and entertaining, nonetheless. Here are my 20 thoughts to kick off 2020. My entrepreneurial, marketing and life journeys are ever-evolving. For
Twenty Thoughts for 2020 Read More »
We are very excited to announce that we have greatly expanded our digital media planning and buying capabilities with the addition of Joe Porter as our new Director, Digital Paid Media. Joe comes to us with over twelve years of digital media buying experience, most recently with Cengage Learning, where he led a team of
Tell Your Story Expands Digital Media, Lead Gen Capabilities Read More »
It’s Giving Tuesday, a global day of giving fueled by the power of social media. While you probably have many worthy causes you donate to or fundraise for, let me tell you about these two that you may be interested in donating to this year. Parks I’ve had the honor of being the president of
Parks and Boobs on Giving Tuesday Read More »
As I gear up for Content Marketing World 2017, my fifth CMW in a row, I’m reflecting on my most valuable insights gleaned by attending. I’m not going to bore you with a list, but I kind of created one anyway. I really just want to share with you the most important one — creating
Content Mission Statement – Critical to Telling Your Story Read More »
When I go to marketing industry conferences these days, I get more inspired by intangibles, rather than the tangible. Give me something that will really move me or get me thinking deep thoughts. Give me something that I could do in my every day life, not just in my job. I want to meet
Be Real, Be Courageous & Lead— My Big Takeaway from #ANAB2B Read More »
“Why do I do what I do? Plain and simple answer – I want people that I know and like to be happier and more fulfilled.” It doesn’t happen every week, but several times a year I am able to take a step back and really think about what I do for a living and
Deep Thoughts: Why I Do What I Do Read More »
“I had a great day today.” A simple sentence you may hear often. You may actually say it often. Or maybe not. “I had a great day today.” At the opening of our client’s OutMatch Insights: Live!, OutMatch CEO Greg Moran talked about what drives him and what drives OutMatch. Simply stated, he wants more people,
Getting To a Great Purpose for Powerful Storytelling Read More »
“So, what do you do?” I asked a woman I met at Content Marketing World. “I’m a content marketer,” she replied. “What do you guys do?” I asked another person I met at the conference. “We developed a content marketing platform for content marketers,” he exclaimed. Excuse me for finally saying something that has been
I Am Not a Content Marketer Read More »
