Social media usage exploded in 2020 as the nation quarantined at home and turned to online networks for support or current events. In fact, seventy-two percent of people said their social media consumption has increased during the pandemic. But did they want to hear from brands? Marketers were forced to find new and different ways […]
4 Social Lessons Learned for 2021 Success Read More »
LinkedIn’s InMail ad placement is nothing new – the platform has been delivering Sponsored InMails to their users’ inboxes for several years. But somehow, advertisers (and LinkedIn itself) still seem slow to recognize the power of this tactic. Advertisers and agencies often opt for the seemingly greater exposure of the LinkedIn newsfeed through the promotion
LinkedIn Advertising: The Best B2B Targeting is Still the Cheapest Read More »
We are very excited to announce that we have greatly expanded our digital media planning and buying capabilities with the addition of Joe Porter as our new Director, Digital Paid Media. Joe comes to us with over twelve years of digital media buying experience, most recently with Cengage Learning, where he led a team of
Tell Your Story Expands Digital Media, Lead Gen Capabilities Read More »
