I had the pleasure of attending the BMA Chicago January luncheon with Scott Brandt, the CMO of Sprout Social, who discussed the evolution of social media and its business impacts. In case you weren’t aware, engagement is crucial and our approach needs to change. In other words, stop talking, start listening. Here are three social […]
Engage, Don’t Push. Read More »
“So, what do you do?” I asked a woman I met at Content Marketing World. “I’m a content marketer,” she replied. “What do you guys do?” I asked another person I met at the conference. “We developed a content marketing platform for content marketers,” he exclaimed. Excuse me for finally saying something that has been
I Am Not a Content Marketer Read More »
Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget. In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job
8 Steps to Storytelling Success Read More »
The closer we get to February 14, the harder it becomes to avoid the Valentine’s Day restaurant guides, Tinder-themed events and Red Velvet Oreos (although nobody really wants to avoid Oreos). While B2C marketing steals so much of the spotlight, all this attention only reaffirms my love for one thing: the B2B industry. I
All the Feels: 14 Reasons Why Marketers Are in Love with B2B Read More »
Say the words “female condom” and you’ll get a raised eyebrow, a nervous laugh or worse. But did you know the manufacturer of the FC2 Female Condom is headquartered here in Chicago? The Female Health Company has distributed tens of millions of female condoms to 144 countries around the world since 2007. Recently the company
It’s More Than Love – The Female Condom Story Read More »
We are pleased to share this guest post from our friend, Karen Davis. This post originally appeared on Karen’s Facebook page, and we LOVE it! I have a fire burning in the very depth of my soul and it has been burning for a very long time. I am outraged by the immense stress, intimidation and
Why I Am Outraged By the Lack of Love in the Workplace Read More »
Did you ever have a lemonade stand as a kid? As it turns out, that early business experience can help you succeed in your career as a communications professional. As I learned at yesterday’s BMA Chicago luncheon with DePaul professors Ron Culp and Matt Ragas, having business acumen is one of the top criteria needed
Lemonade Stands & Business Acumen at BMA Chicago Read More »
Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Profound brevity. A crucial skill in business communications, a beautiful concept, one that I personally applaud, one that I hope more of us can attain. One of my favorite sessions at #BMA14 was led by
Joe McCormack on Profound Brevity Read More »
Social media has grown to play a major part in our lives; whether in the personal or business world, social media has made its mark and has proven its importance when it comes to communicating and promoting a message. On February 8th, we attended the 2013 ChicagoAuto Show for the Social Media Preview Day. While
Social Media Preview at the Chicago Auto Show 2013 Read More »
