ANA

Influencer

Influencer Marketing: 12 Takeaways on This Exploding Industry Trend

Events, Interesting Things /

Influencer marketing is an exploding area of marketing and is expected to be a $10 billion industry in 2020, growing to $15 billion by 2022. Why is it so fast growing? Because influencers actually influence sales. According to Nielson, 92 percent of consumers trust influencer marketing over traditional advertising. Influencers have the authority and trust […]

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2017 Masters of B2B Marketing

Be Real, Be Courageous & Lead— My Big Takeaway from #ANAB2B

Blog, Business Marketing Association, Career Thoughts, Events, Interesting Things /

When I go to marketing industry conferences these days, I get more inspired by intangibles, rather than the tangible. Give me something that will really move me or get me thinking deep thoughts. Give me something that I could do in my every day life, not just in my job.   I want to meet

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BMA15 Be More

Top 10 Takeaways from BMA15 Chapter Leader Day

Blog, Business Marketing Association, Events, Interesting Things /

No long blog posts here this week! The 2015 edition of the National Business Marketing Association National Conference, BMA15 / Be More, kicked off today with a pre-session of Chapter Leaders. Chapter Leaders are those who serve in leadership positions at the 20+ local chapters that make up the BMA. As promised, no long blog

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