Rishad Tobaccowala from Publicis Group’s VivaKi talks about how the great innovators of history were builders first, and the same holds true through the history of great marketing. Hire and develop the creative builders first, let them fail and learn from their mistakes. He says that excellence, creativity and innovation start with great people and […]
Develop and inspire the builders of marketing Read More »
Share the BMA Love Latest membership promotion for the href=”http://bmachicago.orgChicago chapter of the Business Marketing Association We are long-time members of this great organization, and I chair the membership committee. Full disclosure.Join, renew or refer today for a chance to win a dinner for two at Rhapsody, a Blue Plate Restaurant
BMA Sweet Nothings Read More »
I don’t see much chatter about FaceBook application so you can play online and help spread the VW word. Play and you’ll win the chance for a 6 month lease. Okay, so I do own a 2001 silver Jetta, but that’s besides the point. I regretted buying it since day 1, but it is
VW PunchDub – A Super Bowl Winner Read More »
BlueSilver and its creative offshore studio partner Basil Communications recently contracted with a large association to help convert over 2,500 PDFs, some of which are 10 pages in length, into their new web site and content management system. The PDFs make up over 130 issues of the association’s thought leadership publication spanning the past 10
Creative Offshoring of PDF Conversions Read More »
Some things are just 569.42’s. You know what I’m talking about. Taking out the trash. Doing laundry. Taxes. Lawn work. Spouses. Well, one of BlueSilver‘s clients is Daymarck, a leader in the home care coding industry. Within the industry, home care agencies must do proper, accurate and compliant coding in oder to get reimbursed
Why do you have to be such a 569.42? Read More »
If you haven’t noticed by now, we are big supporters of the Business Marketing Association (BMA) nationally and in Chicago. George serves on the Chicago BMA board and is its membership chair. Speaking of membership, why don’t you join today? Check out this special offer for a chance to go to the national conference for
Free BMA National Conference Chance Read More »
Great job by the national Business Marketing Association national conference organizers who pulled this off in Chicago back in June. The iconic “Man in the Chair” ad was acted out and updated for today’s times. Everything the “modern” executive says is incredibly true in today’s social media world. Whether you are a big company, small
Fundamentals Don’t Change; But You Need to Get With It! Read More »
From my Chicago BMA Day intro presentation at Google yesterday. Please feel free to add other types of networkers and put yourself into a category. You can be more than one type, and it can change on a day-to-day basis. Bottom line of presentation – networking is more important than ever. Networker extraordinaire Sima Dahl
Types of Networkers Read More »
Agencies and media companies need to adjust, this article states, to the ever-growing ability of marketers to communicate directly to customers and prospects. Kind of surprising this article is being written in this day and age, and not 10 years ago. We started BlueSilver because things have changed and are ever-evolving. Marketers need resources, both
Media and Agencies are Adjusting Read More »
One of BlueSilver‘s trusted client partnerships is with home healthcare coding company, Daymarck, a leader in remote home health medical coding and software. We play a vital role on Daymarck’s leadership team and initiated an aggressive social media and thought leadership program to spread the word on Daymarck’s and its’ leader’s expertise in the important
Thought Leadership YouTube Channel Read More »
