Social PR News

4 Ways to Keep Your Eye On the Target in a Changing Social Media Adscape

Social PR News /

Social media advertising is constantly evolving. Today’s social media advertisers face a double challenge: increasingly sophisticated algorithms from the social media platforms and a complex geopolitical landscape. Fear not, marketers! By understanding these shifts and employing smarter targeting strategies, the right audience can be reached with appropriate paid social campaigns. The Algorithm Adversity Social media platforms […]

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George Rafeedie

Tell Your Story Founder George Rafeedie Shares His Story on Bootstrapping in America

Blog, Interesting Things, Social PR News, TYS News /

As a marketing agency that focuses on developing compelling and valuable stories for its clients, it’s not everyday that we get an opportunity to share our own story. Tell Your Story’s Founder, George Rafeedie, was a recent guest on Bootstrapping in America, a live online segment produced by the Tastytrade network that highlights entrepreneurs and

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Social Media Masters Summit

Seen and Heard at Digital Megaphone’s 6th Annual Social Media Masters Summit

Blog, Brand Communications, Events, Interesting Things, Social PR News, TYS News /

#ICYMI #smms14 was a trending topic yesterday on Twitter. Not surprising when 150 social media masters conglomerate in one room, but it certainly speaks to the power of sharing engaging content. I was able to attend the 6th Annual Social Media Masters Summit hosted by Digital Megaphone in Chicago on May 15. The event hosted

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Integrate Your Content Marketing with SEO / SEM

Blog, Brand Communications, Social PR News /

This great article states that “nearly half (45%) of all companies say content is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. Organizations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline.” The

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Five Content Marketing Tools That Will Make Your Life Easier

Blog, Interesting Things, Social PR News /

This is our first day using the Curata publishing platform for our blog. Wish us luck! Here’s an article that describes five great content marketing tools. A little old, but still good information. We’ll tell you how our Curata experiment goes for us and our clients.   Content marketing can be a challenge for anyone

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Twitter Logo

What does #Twitter’s IPO mean for marketers?

Blog, Interesting Things, Social PR News /

Since Twitter announced that it filed for IPO in early October, the interwebs have been buzzing with excitement and curiosity.  What will the final share price be? Can Twitter generate revenues and profits from its business? Hello, anyone remember Facebook’s IPO? And most importantly, what does this mean for “my” industry?   With over 200

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