Without a doubt, one of the high points of Content Marketing World 2014 was Kevin Spacey‘s closing keynote. Storytelling was at the heart of his address, and he challenged all content marketers to tell better stories. During his presentation, he talked about the three important elements of storytelling: conflict, authenticity and audience. Watch this video of keynote […]
“The story is everything.” Read More »
Last night at Moonlight Studios, the Tell Your Story team proudly accepted a Gold Business Marketing Association of Chicago Tower Award in the social media category for work done for client, USG Corporation. It was a terrific event and celebration of the best and brightest in Chicago B2B marketing. Our winning social media program helped
Tell Your Story Brings Home Social Media Gold Read More »
Watch Our Video Recap of Content Marketing World 2014 Read Our Recap of Content Marketing World 2014: For various reasons, some people hate the phrase “content marketing.” To me, after attending the 4th annual Content Marketing World, it is clear that content marketing is just marketing. And always has been. So let’s drop the word content and
Let’s Just Call It Marketing: Content Marketing World ’14 Recap Read More »
At the end of May, the Tell Your Story team attended the three-day BMA14 Conference in Chicago, the largest B2B marketing conference in the world. We joined over 1,000 B2B marketers from over 400 firms to learn the latest trends, thinking, best practices and more about a wide variety of B2B marketing topics. Our team
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Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago When I sat down and reviewed the schedule for #BMA14, I saw that there was a morning run each day of the conference. I admire those who were able to get up and run at 5:30 each morning
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Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Profound brevity. A crucial skill in business communications, a beautiful concept, one that I personally applaud, one that I hope more of us can attain. One of my favorite sessions at #BMA14 was led by
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Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Karen Walker, SVP of Cisco, presented on the art and science of creating emotional connections with customers this morning. As the b2b buying process continues to change, emotions are playing an integral role in the customer journey.
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Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Jay Baer, author of the best selling book Youtility, kicked off the last day of BMA14 with a rousing discussion about useful marketing. He defined “Youtility” as marketing that is so good, your customers would pay for it.
Marketing So Good Your Customers Would Pay For It Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Yesterday, twelve young b2b pros capped off Day 2 of BMA14 with a fantastic presentation on Gen C. If you think Gen C is just another term for Millennials, think again. Gen C, also referred to as the
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago The Second City spoof performance on marketers was a tough act to follow today but luncheon keynote speaker Gary Vaynerchuk managed to be equally entertaining to most (and perhaps offensive to some). The VaynerMedia CEO and co-founder, and notable
Watch Out, Kids! For B2B Marketers, Social Media is a Gateway Drug Read More »
