I’m heading off to Content Marketing World 2016 in Cleveland this morning. This is one of the several investments I make each year to attend conferences, luncheons, webinars, training sessions and other events that get my networking juices flowing. Why do I attend conferences? Why should you? Here are a few things to think […]
5 Reasons Why I Attend Conferences Read More »
I had the pleasure of attending my 4th BMA National Conference this week at the Hilton Chicago. Every year the conference seems to grow and change, this year with the ANA partnership front and center. Regardless, I can always count on the BMA Conference for great networking, quality content and a wealth of insights and
5 Takeaways from #BMA16 Read More »
Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget. In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job
8 Steps to Storytelling Success Read More »
“Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to
Be More: Top 5 Themes from #BMA15 Read More »
There were some really strong presentations at BMA15 Thursday. I like the cadence of this conference, with most sessions half an hour or 45 minutes long—enough time to delve into a topic without getting slow. There were many remarkable speakers today; heavy hitters from companies like Forrester Research, Pinterest, Dow and Daimler Trucks. Here are
Top 10 Takeaways from Day 2 of #BMA15 Read More »
The Tell Your Story team proudly joined more than 950 fellow b2b marketers for Day 1 of the world’s biggest and best b2b marketing event, BMA15. In addition to staffing the press room and managing press for the conference, our team soaked up a plethora of valuable ideas, insights and takeaways that we can apply
Top 10 Takeaways from Day 1 of #BMA15 Read More »
No long blog posts here this week! The 2015 edition of the National Business Marketing Association National Conference, BMA15 / Be More, kicked off today with a pre-session of Chapter Leaders. Chapter Leaders are those who serve in leadership positions at the 20+ local chapters that make up the BMA. As promised, no long blog
Top 10 Takeaways from BMA15 Chapter Leader Day Read More »
I recently had the opportunity to attend the Legal Marketing Association (LMA) Annual Conference on behalf of client One North Interactive, a digital marketing and technology agency that has historically worked with some of the world’s largest and most prominent law firms. Maybe it was due to the event backdrop, which was set on
B2B Marketers Can Learn a Thing or Two from the LMA Read More »
“We make a living by what we get. We make a life by what we give.” – Winston S. Churchill The team at Tell Your Story prides itself on making a living by doing what we love: working with some of B2B’s brightest innovators and marketers, creating award-winning marketing and social media campaigns, and getting
Give Back the Love Read More »
What do marketing, sales, finance, and IT professionals have in common? Apparently, we’re all really confused about big data. More specifically, how to use the vast amounts of data we have at our fingertips. By (Wikipedia) definition, big data is “any collection of data sets so large or complex that it becomes difficult to process them using
Just Use a Pencil: Knowing How to Apply Big Data Read More »
