FOR IMMEDIATE RELEASEContact: Amy Falkowski, Wilmette Theater, amy@wilmettetheatre.com, 847-251-7424 Wilmette Theater Partners with Tell Your Storyto Produce the Inaugural “Tell Your Story Slam” January 13, 2023 – Wilmette, IL – The historic Wilmette Theater announced today a partnership with story marketing agency Tell Your Story to develop and launch a live storytelling show for people […]
Influencer marketing is an exploding area of marketing and is expected to be a $10 billion industry in 2020, growing to $15 billion by 2022. Why is it so fast growing? Because influencers actually influence sales. According to Nielson, 92 percent of consumers trust influencer marketing over traditional advertising. Influencers have the authority and trust
Influencer Marketing: 12 Takeaways on This Exploding Industry Trend Read More »
As I gear up for Content Marketing World 2017, my fifth CMW in a row, I’m reflecting on my most valuable insights gleaned by attending. I’m not going to bore you with a list, but I kind of created one anyway. I really just want to share with you the most important one — creating
Content Mission Statement – Critical to Telling Your Story Read More »
Before attending the Social Media Masters Summit on Thursday, June 22nd, I knew social media was taking over the world, but this event taught me just how much it truly is. All aspects of social media are growing at a beyond rapid pace, and attending this conference gave me all the tips and tools needed
Intern’s Perspective: Top 3 Takeaways from Social Media Summit Read More »
Last Thursday, I was lucky enough to attend the 2017 Social Media Masters Summit hosted by Digital Megaphone. Morningstar hosted the event, which was described as “Chicago’s premier digital marketing conference, featuring cutting edge sessions from top brand marketers.” I had a lot of fun learning from the accomplished speakers, networking with fellow professionals and admiring
My Top Three Takeaways from the Social Media Master’s Summit Read More »
When I go to marketing industry conferences these days, I get more inspired by intangibles, rather than the tangible. Give me something that will really move me or get me thinking deep thoughts. Give me something that I could do in my every day life, not just in my job. I want to meet
Be Real, Be Courageous & Lead— My Big Takeaway from #ANAB2B Read More »
I had the pleasure of attending the BMA Chicago January luncheon with Scott Brandt, the CMO of Sprout Social, who discussed the evolution of social media and its business impacts. In case you weren’t aware, engagement is crucial and our approach needs to change. In other words, stop talking, start listening. Here are three social
Engage, Don’t Push. Read More »
“I had a great day today.” A simple sentence you may hear often. You may actually say it often. Or maybe not. “I had a great day today.” At the opening of our client’s OutMatch Insights: Live!, OutMatch CEO Greg Moran talked about what drives him and what drives OutMatch. Simply stated, he wants more people,
Getting To a Great Purpose for Powerful Storytelling Read More »
“So, what do you do?” I asked a woman I met at Content Marketing World. “I’m a content marketer,” she replied. “What do you guys do?” I asked another person I met at the conference. “We developed a content marketing platform for content marketers,” he exclaimed. Excuse me for finally saying something that has been
I Am Not a Content Marketer Read More »
