For those who know me, I’m all for having fun with marketing communications to get your message across. Humor executed well and tastefully can be very valuable for a brand, including and especially in business-to-business. But this spot by TheLadders, a 100K+ job web site service, seems a little off brand to me. It would […]
TheLadders – Am I being a fuddy duddy? Read More »
I can’t get enough of this video from social media and SEM/SEO optimization software company, HubSpot. It’s not just entertaining — very entertaining, actually — but it has an incredible message about the power of social media and generating leads. The video’s point is that old school outbound calling and direct marketing don’t work anymore
Entertainiment with Strong Message Read More »
I had the opportunity last night to attend the Chicago Business Marketing Association board dinner with special guests that are part of today’s Innovation panel at the BMA luncheon. If you can make the luncheon today, I would highly recommend it. They all have great stories to tell. You have to have guts and
Stories of Innovation are Inspiring Read More »
The Chicago Business Marketing Association luncheon this week (January 13) features innovation in Chicago with a panel of representatives from the area’s most innovative companies. Come here the stories of USG Corporation, Molex, InContext Solutions and SoCor Energy. The panel will be moderated by the founder of the Chicago Innovation Awards, Tom Kuczmarski. Find out
Great Event: Innovation in Chicago Read More »
My son tells a good story. Happy Friday No food. No drink. Nothing. Bus driver rules.
No food. No drink. Nothing. Read More »
Here’s to a great 2011. May we all successfully tell our stories and the stories of the organizations we represent. May we also all dance like no one is watching. Work hard and have fun. Happy New Year.
This Tell Your Story-produced video is a simple and easy way to tell the story of a pain-free solution to the complex world of home healthcare medical coding. This video and the entire integrated campaign for Daymarck earned Tell Your Story two Gold awards at the 2010 Chicago Business Marketing Association Tower Awards. Telling the
Telling the story of home health coding Read More »
This video was produced for branding and marketing firm BlueSilver Inc. and features work done for several clients, including current Tell Your Story clients Daymarck and SmartSignal.
Tell Your Story interview with Google’s Jennifer Howard. Jennifer is head of Google’s btob markets and recently spoke at the monthly Chicago Business Marketing Association luncheon. She discuses how Google search isn’t only for very large or very small companies, but just as effective for the middle tier btob companies such as manufacturers, service providers
Effective Lead Generation for Medium BtoB Businesses Read More »
As part of the Chicago Business Marketing Association‘s “What’s Your Story?” video series, I talk about why I get involved. Watch other stories and videos on BMA’s YouTube channel. Our BMA Story BMA Chicago board member George Rafeedie discusses the value he gets out of his BMA membership.
