Last week I was awarded the Chicago Business Marketing Association Board Member of the Year award. I’m really proud of this for many reasons, and I just wanted to thank Chicago BMA’s outgoing president, Linda Meenan, the CMO of law firm Wildman Harrold (pictured with me below) and the entire board for this honor and […]
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Once we help clients develop great purpose-driven stories, there are many ways we can help share those stories. Here is a really quick and simple overview of what we do that features one of the partners we use to help clients start sharing and seeing results. Telling that Story with George & Sima
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Social networking consultant, speaker and author Sima Dahl interviews Chicago Business Marketing Association board member Michael Krauss after he moderated a panel of the Big Four of the social media platforms (LinkedIn, Facebook, YouTube, Twitter) at the BMA’s April luncheon. Fear Not! Jump into Social Media Experiment Michael Krauss moderated the April 2011 BMA Chicago
Fear Not! Jump into Social Media Experiment. Read More »
One of our clients, gSoft Technology Solutions, is launching a new mobile voice advertising network tomorrow. If you are interested in learning more, you can be a part of the launch webinar on Tuesday, March 22. gSoft’s vAds are voice ads that take a nontraditional, innovative approach to targeted mobile application advertising. By making use
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OfficeMax: Bob Thacker Interview Bob Thacker, SVP of Marketing at OfficeMax, was the Chicago Business Marketing Association’s featured speaker on March 3, 2011. He had many quotes to go along with his great lessons of life in the ret…
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Bob Thacker, SVP of Marketing at OfficeMax, was today’s featured speaker at the Business Marketing Association in Chicago. He was fantastic. He had many quotes to go along with his great lessons of life in the retail world, and experiences developing great campaigns. One of the best ones was this: “Brands are like people. They
The national conference of the Business Marketing Association is once again coming to Chicago. For early bird registration and agenda information, visit here. Great line-up. BMA National Conference: Unleash
BMA National Conference: Unleash Read More »
We like to tell purpose-driven stories of great companies and people through a variety of marketing communications tactics. Once we help you uncover or refine your organization’s great story, we pull together our resources from creative, PR, social media, interactive and other disciplines and tell that story in compelling ways. Check out our featured video
Creative Story Reel Read More »
In this short Tell Your Story interview at a recent social media gathering, IBM’s David Pittman talks about his Reduce, Reuse and Recycle philosophy when it comes to content creation for communications and social media uses. His philosophy took shape when he was at a much smaller company than IBM, but you can put this
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Here are a few delayed thoughts on Super Bowl topics of all kinds. I needed a few days to recover from the Steelers loss. (Those who know me, you understand.) Plus, my DePaul intro to public relations students energized me a bit. So here you go.Layoff Christina. Everyone makes mistakes. Don’t worry critics – she
Layoff Christina? And Other Super Bowl Thoughts. Read More »
