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Forget Relying on Tools. Focus on Developing Your Skills Instead

  If social media is constantly evolving, do social media experts really exist? Good question. Google changes its algorithm. Facebook changes its news feed. How do you adapt when the tools you use for marketing keep changing? The answer is simple: the tools don’t matter. Your foundation does. This article points out that the real […]

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Integrate Your Content Marketing with SEO / SEM

This great article states that “nearly half (45%) of all companies say content is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. Organizations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline.” The

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Five Content Marketing Tools That Will Make Your Life Easier

This is our first day using the Curata publishing platform for our blog. Wish us luck! Here’s an article that describes five great content marketing tools. A little old, but still good information. We’ll tell you how our Curata experiment goes for us and our clients.   Content marketing can be a challenge for anyone

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