Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago When I was in college, all of the advertising classes were focused on the sex appeal of consumer marketing. There wasn’t a focus on business-to-business marketing; I didn’t even know it existed. Fast forward a certain number of […]
Business to Business is not Boring to Boring #BMA14 Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago If there’s any company to take mobile marketing advice from, it’s Facebook. As of last month, Facebook surpassed 1 billion active users on mobile— way more than their desktop version will ever get. CMO of Facebook Gary Briggs
Mobile Marketing Lessons from Facebook at #BMA14 Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Since the Tell Your Story team is staffing the 2014 Global BMA Conference media room, my colleagues are front and center for BMA14. As a remote team member, I’m taking part from hundreds of miles away. It
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago The Tell Your Story team is delighted and honored to win a 2014 Business Marketing Association B2 Award. Last night we received an Award of Excellence in Content Marketing for our social media work for client USG Corporation. Our nomination
Tell Your Story Wins Business Marketing Association B2 Award of Excellence Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago On the eve of #BMA14, we had the opportunity to attend BMA Chapter Leader Day in Chicago as a pre-conference event. There must have been nearly 75 chapter leaders in attendance from cities across North America. Some were
You Should Be Proud of Your BMA Chapter Leaders Read More »
#ICYMI #smms14 was a trending topic yesterday on Twitter. Not surprising when 150 social media masters conglomerate in one room, but it certainly speaks to the power of sharing engaging content. I was able to attend the 6th Annual Social Media Masters Summit hosted by Digital Megaphone in Chicago on May 15. The event hosted
Seen and Heard at Digital Megaphone’s 6th Annual Social Media Masters Summit Read More »
April 27 is National Tell a Story Day, which to us ranks above National Take Your Dog to Work Day and maybe even National Coffee Day in terms of magnitude. It’s a day to celebrate the art of storytelling and is designed to get people telling, sharing, and listening to stories. We develop and tell
April 27 is National “Tell a Story Day” Read More »
If social media is constantly evolving, do social media experts really exist? Good question. Google changes its algorithm. Facebook changes its news feed. How do you adapt when the tools you use for marketing keep changing? The answer is simple: the tools don’t matter. Your foundation does. This article points out that the real
Forget Relying on Tools. Focus on Developing Your Skills Instead Read More »
I went last year. Definitely a good investment. And Cleveland is a fun place to go to a conference. Read the source article at Marketing Conference
This great article states that “nearly half (45%) of all companies say content is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. Organizations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline.” The
Integrate Your Content Marketing with SEO / SEM Read More »
