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George Rafeedie

Tell Your Story Founder George Rafeedie Shares His Story on Bootstrapping in America

Blog, Interesting Things, Social PR News, TYS News /

As a marketing agency that focuses on developing compelling and valuable stories for its clients, it’s not everyday that we get an opportunity to share our own story. Tell Your Story’s Founder, George Rafeedie, was a recent guest on Bootstrapping in America, a live online segment produced by the Tastytrade network that highlights entrepreneurs and […]

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Brand Musings

Tell Your Story Talks Brand Purpose on Cranium Studio Blog

Blog, Brand Communications, Interesting Things, TYS News /

Tell Your Story Founder George Rafeedie shares his thoughts on how identifying and communicating a brand’s purpose is essential for marketing success on the Cranium Studio blog, Brand Musings.   Read what George had to say and see examples of purpose-driven branding here: Brand Purpose, Key to Content Marketing Success

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Be More BMA15

Be More: Top 5 Themes from #BMA15

Blog, Business Marketing Association, Events /

“Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to

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BMA15

Top 10 Takeaways from Day 2 of #BMA15

Blog, Business Marketing Association, Events /

There were some really strong presentations at BMA15 Thursday. I like the cadence of this conference, with most sessions half an hour or 45 minutes long—enough time to delve into a topic without getting slow. There were many remarkable speakers today; heavy hitters from companies like Forrester Research, Pinterest, Dow and Daimler Trucks. Here are

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BMA15 Be More

Top 10 Takeaways from BMA15 Chapter Leader Day

Blog, Business Marketing Association, Events, Interesting Things /

No long blog posts here this week! The 2015 edition of the National Business Marketing Association National Conference, BMA15 / Be More, kicked off today with a pre-session of Chapter Leaders. Chapter Leaders are those who serve in leadership positions at the 20+ local chapters that make up the BMA. As promised, no long blog

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I Love B2B

All the Feels: 14 Reasons Why Marketers Are in Love with B2B

Blog, Career Thoughts, Interesting Things /

The closer we get to February 14, the harder it becomes to avoid the Valentine’s Day restaurant guides, Tinder-themed events and Red Velvet Oreos (although nobody really wants to avoid Oreos). While B2C marketing steals so much of the spotlight, all this attention only reaffirms my love for one thing: the B2B industry.   I

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