“I had a great day today.” A simple sentence you may hear often. You may actually say it often. Or maybe not. “I had a great day today.” At the opening of our client’s OutMatch Insights: Live!, OutMatch CEO Greg Moran talked about what drives him and what drives OutMatch. Simply stated, he wants more people, […]
Getting To a Great Purpose for Powerful Storytelling Read More »
“So, what do you do?” I asked a woman I met at Content Marketing World. “I’m a content marketer,” she replied. “What do you guys do?” I asked another person I met at the conference. “We developed a content marketing platform for content marketers,” he exclaimed. Excuse me for finally saying something that has been
I Am Not a Content Marketer Read More »
Social news feeds have become a highly competitive space over the last few years, as platforms such as Facebook, Twitter, LinkedIn, and most recently, Instagram, have opened their self-service advertising models to all businesses. In order to get the maximum results and ROI desired from their content, brands and organizations are finding they have to
Social Media Advertising 101: How to Get Started Read More »
As a marketing agency that focuses on developing compelling and valuable stories for its clients, it’s not everyday that we get an opportunity to share our own story. Tell Your Story’s Founder, George Rafeedie, was a recent guest on Bootstrapping in America, a live online segment produced by the Tastytrade network that highlights entrepreneurs and
Tell Your Story Founder George Rafeedie Shares His Story on Bootstrapping in America Read More »
Tell Your Story Founder George Rafeedie shares his thoughts on how identifying and communicating a brand’s purpose is essential for marketing success on the Cranium Studio blog, Brand Musings. Read what George had to say and see examples of purpose-driven branding here: Brand Purpose, Key to Content Marketing Success
Tell Your Story Talks Brand Purpose on Cranium Studio Blog Read More »
“Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to
Be More: Top 5 Themes from #BMA15 Read More »
There were some really strong presentations at BMA15 Thursday. I like the cadence of this conference, with most sessions half an hour or 45 minutes long—enough time to delve into a topic without getting slow. There were many remarkable speakers today; heavy hitters from companies like Forrester Research, Pinterest, Dow and Daimler Trucks. Here are
Top 10 Takeaways from Day 2 of #BMA15 Read More »
The Tell Your Story team proudly joined more than 950 fellow b2b marketers for Day 1 of the world’s biggest and best b2b marketing event, BMA15. In addition to staffing the press room and managing press for the conference, our team soaked up a plethora of valuable ideas, insights and takeaways that we can apply
Top 10 Takeaways from Day 1 of #BMA15 Read More »
No long blog posts here this week! The 2015 edition of the National Business Marketing Association National Conference, BMA15 / Be More, kicked off today with a pre-session of Chapter Leaders. Chapter Leaders are those who serve in leadership positions at the 20+ local chapters that make up the BMA. As promised, no long blog
Top 10 Takeaways from BMA15 Chapter Leader Day Read More »
I recently had the opportunity to attend the Legal Marketing Association (LMA) Annual Conference on behalf of client One North Interactive, a digital marketing and technology agency that has historically worked with some of the world’s largest and most prominent law firms. Maybe it was due to the event backdrop, which was set on
B2B Marketers Can Learn a Thing or Two from the LMA Read More »
