Blog

Effective Lead Generation for Medium BtoB Businesses

Tell Your Story interview with Google’s Jennifer Howard. Jennifer is head of Google’s btob markets and recently spoke at the monthly Chicago Business Marketing Association luncheon. She discuses how Google search isn’t only for very large or very small companies, but just as effective for the middle tier btob companies such as manufacturers, service providers

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Simple, fun and impactful way to tell your story

We recently completed a video and started a YouTube channel for SmartSignal, a technology company that helps avoid the surprises of costly equipment hiccups and shutdowns in the power and oil/gas industries with their leading analytic predictive and diagnostic software, technologies and services.   This video features SmartSignal’s Plant Availability and Performance Solution and communicates

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BMA Engage 2010 Reactions

Last week we were part of a great team of people “covering” BMA Engage, the 2010 national conference of the Business Marketing Association. If you missed the action, don’t fear. A fabulous tool used during the conference helped aggregate all social media being conducted at the conference — twitter feeds, youtube videos, photos, blogging and

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Networking Week with Tell Your Story

Tell Your Story will be attending the national Business Marketing Association national conference this week in Chicago. We are part of the official social media team covering the event. If you can’t make the conference, follow the team here: http://www.marketing.org/i4a/pages/index.cfm?pageID=5126 Also, I along with other Northwestern integrated marketing graduate alum are putting on the IMC

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