Bob Thacker, SVP of Marketing at OfficeMax, was today’s featured speaker at the Business Marketing Association in Chicago. He was fantastic. He had many quotes to go along with his great lessons of life in the retail world, and experiences developing great campaigns. One of the best ones was this: “Brands are like people. They […]
The national conference of the Business Marketing Association is once again coming to Chicago. For early bird registration and agenda information, visit here. Great line-up. BMA National Conference: Unleash
BMA National Conference: Unleash Read More »
We like to tell purpose-driven stories of great companies and people through a variety of marketing communications tactics. Once we help you uncover or refine your organization’s great story, we pull together our resources from creative, PR, social media, interactive and other disciplines and tell that story in compelling ways. Check out our featured video
Creative Story Reel Read More »
In this short Tell Your Story interview at a recent social media gathering, IBM’s David Pittman talks about his Reduce, Reuse and Recycle philosophy when it comes to content creation for communications and social media uses. His philosophy took shape when he was at a much smaller company than IBM, but you can put this
Content: Reduce, Reuse, Recycle Read More »
According to Crain’s Chicago Business, GroupOn decided to yank all of its television ads today, but the story will live on and on. Even though they are getting a lot of bad publicity, GroupOn traffic has actually increased according to several sources.Here’s Conan’s take on the controversy in true Conan style.
Conan on GroupOn – Happy Friday Read More »
Here are a few delayed thoughts on Super Bowl topics of all kinds. I needed a few days to recover from the Steelers loss. (Those who know me, you understand.) Plus, my DePaul intro to public relations students energized me a bit. So here you go.Layoff Christina. Everyone makes mistakes. Don’t worry critics – she
Layoff Christina? And Other Super Bowl Thoughts. Read More »
This is an incredible article about NFL Films — the official story teller of the National Football League. Its founder, Ed Sabol, is a finalist up for induction for the Pro Football Hall of Fame because of the importance he and his company has had on the success of professional football in America the past
NFL Films Tells the Story of Professional Football Read More »
For those who know me, I’m all for having fun with marketing communications to get your message across. Humor executed well and tastefully can be very valuable for a brand, including and especially in business-to-business. But this spot by TheLadders, a 100K+ job web site service, seems a little off brand to me. It would
TheLadders – Am I being a fuddy duddy? Read More »
I can’t get enough of this video from social media and SEM/SEO optimization software company, HubSpot. It’s not just entertaining — very entertaining, actually — but it has an incredible message about the power of social media and generating leads. The video’s point is that old school outbound calling and direct marketing don’t work anymore
Entertainiment with Strong Message Read More »
I had the opportunity last night to attend the Chicago Business Marketing Association board dinner with special guests that are part of today’s Innovation panel at the BMA luncheon. If you can make the luncheon today, I would highly recommend it. They all have great stories to tell. You have to have guts and
Stories of Innovation are Inspiring Read More »
