The Team at the 2012 Intex Expo
Building and Construction PR and Social Media Tell Your Story with client USG at INTEXT 2012, the show for Interior and Exterior commercial building.
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Blog
How to Make the Most of Trade Shows & Live Events
Our team is gearing up for back-to-back trade shows this week and happened to come across Hubspot’s timely article, “Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants.” The article reported a shocking statistic – 80% of companies don’t even follow up with leads after trade shows. How can that be?
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Telling Your Story: The Importance of Media Training
Telling Your Story: The Importance of Media Training CNN. (8-17-2011). You’ve carefully crafted your message and now you’re ready to spread the word. Now what? Unfortunately, the ‘now what’ can be a purgatory for many companies, nonprofit organizations, and public figures’ messages. After identifying what you want to communicate it’s time to figure out how
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My Industry Is Not On Social Media
The next time someone tells you, “My industry isn’t on social media,” pause and kindly say: “The last time someone told me that, I walked out of the room. But I like you guys, so I want to help you see the light.” Sadly, the last time I had this opportunity, I chickened out. Actually,
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Celebrate the Super Mom
As you all should know, today is International Women’s Day. And as I thought about all of the great women that have made this world what it is today, my mind kept going to my wife and how she describes herself on her LinkedIn Profile. Karen Rafeedie Creative Director | Writer | Super Mom We’re
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How to be innovative?
How to be innovative? Marketing Innovators Luncheon Seminar The Big Marketing Idea is Alive and Well in Chicago As the Chicago Innovation Awards demonstrate year in and year out, Chicagoans take a backseat to nobody when i… You need to be curious, not satisfied with the status quo, be a problem solver, and not
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Retainer is a Dirty Word
A rant. I apologize in advance. I hate the word retainer. I think the word is used as an excuse when people are scared to spend on consistent communications activity – especially with PR and social media activity. The word “retainer” should only be used when you pay someone to be “on call” for you
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Great Reads You May Have Missed in 2011
As the New Year begins many professionals revisit their bookshelves with the intention of finally starting that popular industry-changing bestseller that was purchased with good intentions 6 months ago (you know who you are). Therefore, it’s no surprise that setting a goal to read more often is one of the most popular resolutions made this
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