Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago More and more marketers are being asked to prove the impact marketing has on both the top and bottom lines. At BMA14 today, one of the 15-minute “Firestarter” sessions addressed the challenge of transforming marketing from a cost […]
Taking Marketing From a Cost Center to a Revenue Center Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Social selling expert Jill Rowley rocked the #BMA14 crowd this morning and discussed how we can do a better job communicating with prospects using social media. Her presentation was excellent as she kept emphasizing, “It isn’t always about closing,
The Art of Social Selling #BMA14 Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago When I was in college, all of the advertising classes were focused on the sex appeal of consumer marketing. There wasn’t a focus on business-to-business marketing; I didn’t even know it existed. Fast forward a certain number of
Business to Business is not Boring to Boring #BMA14 Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago If there’s any company to take mobile marketing advice from, it’s Facebook. As of last month, Facebook surpassed 1 billion active users on mobile— way more than their desktop version will ever get. CMO of Facebook Gary Briggs
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Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Since the Tell Your Story team is staffing the 2014 Global BMA Conference media room, my colleagues are front and center for BMA14. As a remote team member, I’m taking part from hundreds of miles away. It
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago The Tell Your Story team is delighted and honored to win a 2014 Business Marketing Association B2 Award. Last night we received an Award of Excellence in Content Marketing for our social media work for client USG Corporation. Our nomination
Tell Your Story Wins Business Marketing Association B2 Award of Excellence Read More »
Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago On the eve of #BMA14, we had the opportunity to attend BMA Chapter Leader Day in Chicago as a pre-conference event. There must have been nearly 75 chapter leaders in attendance from cities across North America. Some were
You Should Be Proud of Your BMA Chapter Leaders Read More »
I was fortunate to be one of nearly 800 B2B marketers to attend BMA Blaze, Business Marketing Association’s National Conference last week in Chicago. It was my first time attending the entire conference and boy was it jam-packed full of energizing education sessions and— of course— lots of networking and fun. There were
My First Time at BMA National Read More »
Tell Your Story’s George Rafeedie talks about the power of the Business Marketing Association connections he’s made over the years. He’s the guest of Chicago BMA president, Linda McGovern, who is also the director of marketing for building products company USG Corporation.
The Power of Connections Read More »
Tell Your Story Brand Communications was honored with one Gold and two Silver awards last night at the Chicago Business Marketing Association Tower Awards. Work done for trucking equipment and business services company, OnRamp Transportation Services, took top honors in the Public Relations Campaign category, but also earned recognition in the Integrated Campaign and Print
Tell Your Story Wins BMA Tower Gold Read More »
