As a marketing agency that focuses on developing compelling and valuable stories for its clients, it’s not everyday that we get an opportunity to share our own story.

Tell Your Story’s Founder, George Rafeedie, was a recent guest on Bootstrapping in America, a live online segment produced by the Tastytrade network that highlights entrepreneurs and their paths to success.

George discussed why effective story telling is crucial for an organization’s marketing efforts, in addition to a primary factor in overall business success and growth.

Hear how he’s applied his experience as a corporate marketer to build a small business that’s rooted in creating and sharing great stories through social PR.