If social media is constantly evolving, do social media experts really exist? Good question. Google changes its algorithm. Facebook changes its news feed. How do you adapt when the tools you use for marketing keep changing? The answer is simple: the tools don’t matter. Your foundation does. This article points out that the real value lies in your ability to communicate, and that’s where you should strive for expertise. We couldn’t agree more.

 

Read the source article at entrepreneur.com