Bob Thacker, SVP of Marketing at OfficeMax, was today’s featured speaker at the Business Marketing Association in Chicago. He was fantastic. He had many quotes to go along with his great lessons of life in the retail world, and experiences developing great campaigns. One of the best ones was this:

“Brands are like people. They have to have a heart.”

No truer words have been spoken. Without heart and purpose (which I believe goes hand-in-hand with heart), brands and organizations can only say so much and do so much. Take Bob’s words to heart and figure out how to communicate your organization’s heart and purpose to take you, the people you work with and the people you serve to the next level.