10 Tips and Tactics for Better Content Marketing

10 Tips and Tactics for Better Content Marketing

How can business-to-business make their content marketing more effective? George shares his thoughts on creating better, more valuable, relevant and consistent content in his guest post 10 Tips for Doing it Better (Content Marketing, That Is) on the One North blog.

George Rafeedie loves bringing people together to achieve things they couldn’t accomplish on their own. One way George achieves this purpose is through his story marketing agency, Tell Your Story Brand Communications Inc. (Tell Your Story). George started Tell Your Story, based in the Chicago area, in 2009 after several years at agencies and in corporate roles, including starting the Chicago office of what is now Merkle B2B (Dentsu). Prior to that, George spent a few years in corporate PR and marketing roles with Baxter Healthcare Corporation and Arthur Andersen. Prior to that, George started his career at a PR firm and B2B marketing agency in Cincinnati. In between, he received a masters in Integrated Marketing Communications from Northwestern University’s Medill School. His undergrad degree in journalism and PR is from Ohio University.

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Tell Your Story Conversational Agent
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⚡ by Deeta
Online
March 17, 2025