What annual conference connects over 15,000 human resource professionals to 800 exhibitors under one roof? None other than the Society of Human Resource Management (SHRM) expo! Tell Your Story had the opportunity to witness the excitement firsthand this week at the SHRM 2013 Annual Conference & Expo at McCormick Place. This year’s turnout was reportedly the largest in the show’s history—even the show’s Twitter hashtag, #SHRM13, was a trending topic on the social media site.

 

With a guest speaker lineup including Hillary Rodham Clinton, Blake Mycoskie, and Mark Kelly and Gabby Giffords, hundreds of educational sessions, and a performance by Kelly Clarkson, there was undoubtedly enough to be excited about. However, the Tell Your Story team was most enthusiastic about the chance to work hand-in-hand with client SVM, a global leader in incentive and motivation solutions, in their booth.

 

 

 

 

Over the past few months, Tell Your Story developed and launched an integrated marketing campaign for SVM, titled Solutions that Motivate, complete with a new website, logo, marketing materials, tradeshow booth and brand identity. Coinciding with the launch and expo, Tell Your Story, in conjunction with Erickson Research, created and administered a survey to HR professionals in order to gain insight on employee incentive market trends. The SHRM expo served as the perfect outlet to debut SVM’s new brand identity with the redesigned tradeshow booth, and also an opportunity to gather additional findings by conducting the market trends survey with HR pros in the booth. (Learn more about the survey findings here.)

 

 

The fruits of our labor paid off: with the help of Tell Your Story, sales leads increased 171.4% over last year, over 100 surveys were collected in the booth, three media interviews were conducted, and tons of content was created for social media and marketing purposes. To see photos from the show, check out SVM’s SHRM 2013 Facebook album or watch the videos below, which can also be found on SVM’s YouTube channel.