So who is Basil and how does BlueSilver work with their team in Bangalore?
Basil is a creative design production and programming studio that BlueSilver represents in the United States. BlueSilver also uses Basil services for current consulting clients who have various print production and programming needs. The full scope of services through Basil includes a whole suite of global creative services including print design production, illustration work, interactive programming (including Flash development) and data management.

This is an important point. The services Basil provides through BlueSilver are not meant to replace the big ideas or strategic direction coming out of an existing agency relationship or corporate marketing team. Rather, they allow creative and interactive marketing professionals to spend more time thinking about the next big idea and developing original thinking and design, with an eye toward growth. Leaving the production work to Basil.

A few other important points about Basil:

• Basil was founded by former advertising agency and creative executives.
• Its staff works on United States and United Kingdom time zones.
• It has a proven track record of success serving some of the world’s largest brands such as Coca-Cola and Uniliver.
• Basil has leadership experience working within agency organizations including Y&R, Dentsu, Bozell, Lintas and JWT.

We’ll talk more about Basil as the day progresses and our trip concludes.