Creative Concepting
Idea generation
We call this step bringing the message to life — visually and verbally. We make sure we have a clear strategy and all the facts. Then we collaborate with our creative teams to explore lots of ideas. We share the best ones with you. Once a direction is selected, we move into production and amplify that story the way we know how.
5 STEPS OF
Creative Concepting PROCESS
1
Creative brief
Ensure we’re aligned on important things like the strategy, audiences and key takeaway.
2
Concepting
Generation of lots and lots of ideas.
3
Presentation
Sharing our best ideas with your team for consideration.
4
Refinement
Selected idea is revised, if needed, before moving into implementation.