Story Development Process
What’s your story?
Successful brands have profound stories that instill a deeper purpose or meaning into what they do. A great brand story can also differentiate your business and establish an emotional connection with your audiences.
Our Story Development Process is often an important first step in many of our client engagements. Using our Story Development methodology, we help organizations and their leadership define and shape their brand story. The result is a framework that can be used to guide compelling, consistent messaging across marketing communications.
After completing the Story Development Process, many clients continue to partner with Tell Your Story in the development and amplification of their stories across different media channels.
5 Steps of
Story Development Process
1
IMMERSION
Understanding the current state, business goals, etc.
2
Workshop
Collaborative work session focused on uncovering your story.
3
Research
Internal and external
data collection.
4
Synthesis
Summary of previous steps and recommended brand story.
5
STORY FRAMEWORK
Your Story: Why you do what you do and why your audience should care.
Evidence: What makes the first true/credible.
Messaging: Sample story ideas that bring it to life.